Responding to change is a complex and profoundly psychological journey.
For the interested reader, we’ve handpicked a few books that we’ve found particularly useful.
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Behavioral Insights
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Predictably Irrational
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Hooked
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Thinking, Fast & Slow
Daniel Kahneman
A bit long-winded and hard going, but this is the book that helped create Behavioral Economics, by the Nobel laureate himself
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Nudge
Richard H. Thaler and Cass R. Sunstein
Another classic by two leading academics who apply the insights of Behavioral Economics widely with the goal of ‘nudging’ people to better decisions
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Spent
Geoffrey Miller
A fun read that connects the spectacle of consumer culture to our evolutionary roots. This is also a great introduction to signal theory
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How to Get People to Do Stuff
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The Advertising Effect: How to Change Behaviour
Adam Ferrier
A clear and deep insider’s guide to the tips and tricks advertiser’s use to persuade us
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A User’s Guide to the Brain
John Ratey, M.D.
Provides a clear understanding of the brain and the systems that affect our behavior - a great foundation for those who want to go a bit deeper
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The Distracted Mind
Adam Gazzaley and Larry D. Rosen
You can’t multitask - and here’s why; a fun look at how our ancient brain handles contemporary everyday life - and what that means for us
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Behave
Robert Sapolsky
We think of this as the operating guide to being human - and one of the best-written (and yes, funny) science books we’ve ever read
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Habit
Neale Martin
A revealing and curious examination of habits and persuasion with an eye towards marketing applications
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Tom Vanderbilt
A curious and funny voyage through our elusive ‘tastes’ and what our preferences say about us
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Alchemy
Rory Sutherland
Rory is as entertaining and mind-opening as always - you will want to keep this close at hand for its many surprising insights from the application of what Rory calls ‘psycho-logic’